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FindYourFarmer

UX/UI Research & Design
Creating010
Apr 2021 — Jun 2021

Project Overview

In general, the design question is: "How can you make locally and sustainably produced food accessible for everyone?". I have chosen as target group for Surinamese pensioners who live in The Netherlands. I have therefore specified the design question. For example, my new design question is: “How can I offer retirees from Suriname locally and sustainably produced food?”. Because these retirees from Suriname, have different experiences with local and sustainable food.

FindYourFarmer_edited.jpg
fyf2_edited.jpg

My Contributions

This was the last project of the year. I had to show what I can do without a team. I first questioned the target group by letting them fill in an survey, because of Covid I wasn't able to do an interview which was really unfortunate. I used the customer journey map methode, I made an inspiration wall and I tested my app with the target group to get their opinion.

I had a lot of ideas to make it look amazing but at that time I couldn't make that happen. In the beginning of my second year, I did develop better design skills. I that made de app lay-out exactly how I wanted it. (Old version left and new version below).

What did I learn?

I learned how to work by myself but I can say that I didn't like it that much. I had a hard time finding inspiration and because I had minor skills I couldn't make what I had in mind. Luckily I developed my skills but it still isn't where I want to be at. That is something that I would like to grow in during my next career steps.

Because I worked alone I kept it safe with my design options. I used Adobe XD and when I updated the lay-out I used Figma to develop my skills. I did use new inspiration methods by using the journey map. I do like to use new methods because there is so much to learn and so much information to get out of different methods.

I do believe that working with others and listening to their opinions can make you grow more as a designer/developer, but working alone makes you push your limits.

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